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Consumer willingness to rebound during the Christmas season: how traditional festivals can pry the market potential
Release Date:2025-01-16 16:23:39 Reading Quantity:0

    In recent years, as the global economy gradually recovers, the consumption potential of traditional festivals is once again attracting attention. As an important global holiday, Christmas not only carries cultural and family significance, but also becomes an important driver of economic growth. 2024 Christmas season, consumption data from many countries and regions show that people's willingness to spend is on the rise.A beautifully decorated Christmas scene featuring a family exchanging gifts under a glowing Christmas tree in a cozy living room, with a festive atmosphere. Include colorful wrapped presents, stockings hanging by the fireplace, and warm lighting.

    Firstly, the improving economic environment has supported Christmas consumption. After the epidemic, many countries launched policies to stimulate consumption, and consumer confidence gradually recovered. In addition, people are placing more emphasis on festive rituals after several years of uncertainty, which is driving increased demand for gifts, decorations and party spending.输出图片

    Secondly, the growth of e-commerce has provided more convenience to consumers. According to data, online shopping in the U.S. reached an all-time high for the 2024 Christmas season, with mobile transactions dominating. Online sales of all types of goods, from toys to home furnishings, saw significant growth.A modern scene showing a person shopping online on a smartphone and laptop, browsing a festive Christmas shopping website. The screen displays colorful images of holiday gifts, decorations, and discounts. The environment is cozy, with a cup of coffee and Christmas lights in the background.

    Finally, aggressive marketing strategies by brands and merchants also played a significant role. From large-scale promotions to personalized social media ads, companies leveraged digital channels to engage consumers in holiday spending. A festive Christmas shopping scene featuring a busy crowd in a mall with shops displaying large red and green promotional banners. The banners have text like 'Holiday Sale' and '50% Off' with Christmas-themed decorations, including garlands, lights, and a Christmas tree in the center.https://www.dgcga.com/show-315.html